Amazon DSP: programmatic campaigns for brands and sellers.
Manage Amazon DSP campaigns with a data-driven strategy to grow visibility, sales and remarketing on Amazon and beyond. Bonsai is a certified Amazon Ads partner running campaigns in Italy and worldwide.
Multi-platform reach
One DSP seat. One dashboard. Eight premium audiences.
Trusted by leading brands
Why Amazon DSP
Programmatic ads beyond Sponsored.
Amazon DSP buys premium ad space outside Amazon, reaching shoppers based on real purchase data, not estimates.
First-party Amazon audiences
Real purchase data, not estimates. Targeting based on what people actually buy on Amazon, on or off the platform.
Full-funnel media
From brand awareness to conversion in a single plan: video for reach, display for consideration, retargeting for closing the sale.
Premium top-tier inventory
Pre-roll, mid-roll and CTV slots on Prime Video, Netflix, Disney+, Spotify, Fire TV. Brand-safe environments only.
Real-time algorithmic bidding
Programmatic buying with automatic optimization on KPIs that matter: ROAS, CPA, attributed sales on Amazon.
Premium inventory
Reach your customers where they watch, listen and stream.
8 premium platforms. One DSP seat. One unified report.
Amazon Prime Video
Pre-roll & mid-roll on premium streaming content
Netflix
Advertising tier. Premium high-attention audience
Disney+
Inventory on one of the most recognized brands worldwide
Spotify
Audio & video ads across music and podcasts
Fire TV
Connected TV, main screen, maximum visibility
Discovery+
Lifestyle, sports and documentary content
Mediaset Infinity
Italian commercial TV. National and local reach
RaiPlay
RAI platform. Loyal Italian audience
All platforms managed from a single Bonsai dashboard. Campaigns delivered in Italy and worldwide.
How it works
From brief to optimization in 4 steps.
Goals & audience
Initial brief, KPI definition and audience design based on Amazon first-party data: shoppers, interest, in-market, lookalike.
DSP seat & campaign
Activation on the Bonsai DSP seat: campaign structure, line items, creatives, frequency cap and budget allocation per platform.
Multi-platform distribution
Continuous distribution across 8+ premium platforms with algorithmic optimization and weekly creative refresh.
Unified reporting
Single dashboard with brand metrics (reach, frequency, brand lift) and performance (ROAS, attributed sales, NTB).
Bonsai Ads Stack
Everything that powers a winning Amazon DSP campaign.
bonsaiBonsaitechnologyA direct line to Amazon Ads.
Being one of 5 DSP Resellers certified by Amazon in Italy means direct access to the technology, dedicated pricing and priority support from the Amazon Ads team.
Part of the Amazon Ads Partner Network, verifiable on the official program directory.
Amazon Ads Advanced Partner
- DSP ResellerDemand-Side Platform certified
- Advanced PartnerAmazon Ads Partner Network
- Worldwide deliveryEU · UK · US · APAC
Case studies
Two ways to win with Amazon DSP.
Whether you sell on Amazon (endemic) or only offline / DTC (non-endemic), DSP unlocks audiences you cannot reach with any other channel.
ENDEMIC · Sells on AmazonSoftware + DSP: integrated growth on Amazon.
PharmaNutra is a listed Italian pharmaceutical company (Borsa Italiana, STAR segment) specialized in iron-based nutraceuticals: global leader on SiderAL® technology and active in over 50 countries.
By combining the Bonsai platform (for marketplace operations, listing and inventory sync) with full-funnel Amazon DSP campaigns, PharmaNutra measured net sales growth on Amazon, an uplift in branded search volume and a meaningful reduction in CPA on retargeting audiences.
NON-ENDEMIC · Not on AmazonCTV geo-targeted to drive store footfall.
Materassi & Materassi is an Italian retail chain specialized in mattresses and sleep wellness, with physical stores across multiple regions and no presence on Amazon.
We designed a non-endemic DSP plan running on Prime Video, Netflix and Mediaset Infinity, geo-targeted only to the postcodes around each physical store. The brand reached millions of high-intent, in-market users on premium screens, generating measurable in-store visits and search lift in the served catchment areas.
KPIs are anonymized indicative results from real Bonsai DSP campaigns.
Deep dive
Everything you need to know about Amazon DSP.
What is Amazon DSP
Amazon DSP (Amazon Demand Side Platform) is Amazon’s programmatic advertising platform, designed for companies, brands and sellers that want to reach millions of users with display, video and audio campaigns powered by Amazon’s first-party data. Unlike traditional Amazon Sponsored Ads, which only run inside the marketplace SERP, programmatic Amazon campaigns let you intercept audiences off Amazon too, across premium inventory that includes Prime Video, Twitch, IMDb, Fire TV, mobile apps and thousands of partner sites in the Amazon network.
In practice, the Amazon Demand Side Platform enables real-time bidding on highly targeted ad slots, leveraging Amazon audiences built on actual shopper behaviour: who searched for a product, who viewed a detail page, who purchased in a specific category.
Who Amazon DSP is for
- Brands that want awareness on a qualified audience, even without selling directly on Amazon.
- Amazon sellers and vendors who have saturated Sponsored Ads performance and need an additional growth lever.
- E-commerce companies that want Amazon remarketing on users who viewed their products without converting.
- Marketplace managers running large catalogues who want to push best-sellers and new launches.
- Non-endemic brands (services, automotive, offline retail) seeking Amazon audiences on Prime Video, Fire TV and partner sites.
How Bonsai helps you with Amazon DSP
Bonsai is a certified Amazon Ads partner running Amazon DSP campaigns end-to-end. The team handles strategy, audience design, creative production, technical setup, continuous optimization and transparent reporting. Direct seat access and priority Amazon Ads support mean faster activations and dedicated pricing on premium inventory.
Difference between Sponsored Ads and Amazon DSP
Sponsored Ads are self-service campaigns based on keywords or ASINs, shown inside Amazon search results and product detail pages. They capture existing demand and drive direct conversions on Amazon. The Amazon Demand Side Platform is a programmatic Amazon advertising tool to buy display, video, audio and CTV campaigns also off the marketplace. It builds awareness, advanced remarketing and reaches audiences that haven’t expressed purchase intent yet.
Sponsored Ads and DSP are not alternatives: in a mature Amazon advertising strategy they work together, covering the full funnel from awareness to conversion.
Strategy, audiences and creatives
An effective Amazon DSP campaign starts from strategy, not from the tool. We start with three questions: who do we want to reach, at which funnel stage, with which message. Audiences are built from there: in-market shoppers, lifestyle audiences, lookalikes, ASIN retargeting, custom audiences from client CRMs. Creatives are adapted by format: responsive display, video for Prime Video and Twitch, audio ads, CTV on Fire TV.
Reporting and campaign optimization
DSP campaigns managed by Bonsai are monitored daily on a unified dashboard combining brand metrics (reach, frequency, brand lift) and performance metrics (ROAS, attributed sales, New-To-Brand customers, CPA). A transparent weekly report highlights what is working, what needs rebalancing and which hypotheses to test. Optimization is continuous: budget shift, creative refresh, placement exclusions, audience tests.
Request an Amazon DSP consultation
If you’re evaluating Amazon DSP for your brand or seller account, the first step is understanding whether it fits your context and what minimum budget delivers measurable results. Bonsai offers a free 30-minute Amazon DSP consultation: objectives, available audiences, recommended inventory and realistic KPIs.
FAQ
Frequently asked questions
Optimize your Amazon Advertising strategy.
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